Imagine a surfer poised perfectly on the crest of a massive wave, making the impossible look effortless. The surfer can’t control the water—only ride it. This image illustrates one of the most powerful mental models in microeconomics: riding waves of innovation and change.
In our rapidly evolving economy, technological waves are continually forming, cresting, and crashing. You gain significant advantage by identifying and riding these waves. But you must also know when to surf them and when to bail.